FREE online courses on Mergers & Acquisitions - Chapter 3 - Reverse Mergers
Before we leave due diligence and dive into valuations, one
area that warrants special attention when it comes to due diligence is the
Reverse Merger. Reverse mergers are a very popular way for small start-up
companies to "go public" without all the trouble and expense of an Initial
Public Offering (IPO). Reverse mergers, as the name implies, work in reverse
whereby a small private company acquires a publicly listed company (commonly
called the Shell) in order to quickly gain access to equity markets for raising
capital. This approach to capitalization (reverse merger) is common practice
with internet companies.
For example, ichargeit, an e-commerce company did a reverse
merger with Para-Link, a publicly listed distributor of diet products. According
to Jesse Cohen, CEO of ichargeit, an IPO would have cost us $ 3 - 5 million and
taken over one year. Instead, we acquired a public company for $ 300,000 and
issued stock to raise capital.
The problem with reverse mergers is that the Shell Company
sells at a serious discount for a reason; it is riddled with liabilities,
lawsuits, and other problems. Consequently, very intense due diligence is
required to "clean the shell" before the reverse merger can take place. This may
take six months. Another problem with the Shell Company is ownership. Cheap
penny stocks are sometimes pushed by promoters who hold the stock in "street
name" which mask's the true identity of owners. Once the reverse merger takes
place, the promoters dump the stock sending the price into a nose-dive.
Therefore, it is absolutely critical to confirm the true owners (shareholders)
of shell companies involved in reverse mergers.